Persuasion Project
Throughout time, people have used the three appeals, ethos, pathos, and logos,
to persuade people to agree with their opinion or purchase their goods.
You will be creating an ad for a product either you create or a product already created.
The ad must be ORIGINAL! You will need to complete each of the items below for your object.
- Decide what your object is used for and describe it. Be sure to include all of the five w’s.
- Who would use it?
- Where would you use it?
- Why do you need it?
- What does it do?
- When is it used?
- (maybe, if appropriate) How is it used?
- Determine your target audience. As you’ll see, companies target specific
groups in order to sell their products. You will need to decide the items
below for your product. - Target age group?
- Target gender?
- Target economic group? (lower, middle, or upper class)
- Is any specific race or ethnicity targeted?
- Create a print ad for your product, such as those you see in magazines.
- You must use one of the three appeals in your advertisement.
- Which appeal are you using? (Choose one: ethos, pathos, or logos)
- Product name and image are visible.
- Slogan is visible.
- You may use a computer or draw the ad.
The computer may be used to draw and/or create your ad. - The print ad should be the size of a normal piece of computer paper.
- Create a thirty-second advertisement for television.
You must also use an appeal in this ad; however, it may not be the same
appeal that you used in the print ad. - Which appeal are you using? (Choose one: ethos, pathos, or logos)
- Type a script for your commercial that includes:
- lines for the actors
- a description of the set
- camera information (wide shot or close ups; tell us as it changes)
- The final part of your project is your written explanation.
- The explanations need to analyze why your ad works, who you are targeting,
and HOW the ad attempts to persuade. Each of the questions below needs
to be addressed in complete sentences in paragraph format. - Each paragraph requires a minimum of five sentences.
- Paragraph 1 - Includes the information from number 1 & 2 above.
- Paragraph 2 - Explain your print advertisement. Include:
- What appeal did you use?
- Whom you are trying to appeal to?
- Why do you feel your advertisement would be successful?
- What are two magazines you feel your advertisement should be in and why that audience is relevant to your product?
- Paragraph 3 - Explain your commercial. Include:
- What appeal did you use?
- Whom are you trying to appeal to?
- Why do you feel your commercial would be successful?
- What are three channels your commercial would run
on and why that audience is relevant to your product? - What time block would you like your commercial to
run in? - Give a 2 hour window.